Mohamed Eweed

@eweedm

Mohamed Eweed spent 20 years inside the boardrooms of Fortune 500 giants like Johnson & Johnson, Pfizer, and Abbott—watching brilliant ideas slowly suffocate under 120-slide decks, “alignment meetings,” and beautifully formatted indecision. Then he did something irrational (which is exactly his point): he left and founded three companies of his own, now run between Dubai and London, working directly with founders and brands instead of hiding behind corporate buzzwords and “Q4 strategic roadmaps.” He’s the author of The Fish in the Room: Humans Don’t Buy Spreadsheets, a book that calls out the biggest lie in business: that people make rational decisions and then pick “the best option.” In reality, emotions hit “buy now,” and logic just writes the PowerPoint afterward. On podcasts, Mohamed talks to entrepreneurs, creators, and leaders about: Why boardrooms are where great ideas go to die How founders accidentally pitch to spreadsheets instead of humans The psychology behind “I need more data” as a polite way to say “I’m scared” How to design offers, presentations, and brands that talk to the emotional brain first Expect corporate war stories, behavioral science, and just enough sarcasm to make every listener remember one meeting they wish they’d skipped.