Campbell Robertson
@cir
Campbell Robertson is the founder of Boxwood Strategy Group and Canada’s leading advocate for practical AI governance tailored to SMBs. With executive consulting experience at IBM and OpenText, Campbell specializes in helping resource-constrained teams make sense of fast-moving AI trends and regulatory challenges. His signature Value-First Method empowers business leaders to unlock AI potential with confidence, starting from core organizational values and building scalable, risk-ready governance. Campbell is active in Canadian AI policy circles and an influential voice on digital transformation, publishing clear, actionable insights for small business leaders on Substack and LinkedIn. His popular “So What? Who Cares?” newsletter series is praised for blending expert analysis with foundational guidance—helping organizations both comply and drive real, measurable value with responsible AI. As an AI Governance Professional candidate with IAPP, Campbell bridges technology, compliance, and business outcomes through risk dashboards, AI literacy programs, and agile frameworks. His mission: Ensure Canadian SMBs thrive in the digital economy by deploying trusted, ethical AI aligned with market opportunities and community values. Beyond consulting, Campbell shares practical wisdom through speaking engagements, podcasts, and mentoring sessions, committed to accelerating inclusive growth and helping organizations realize AI’s benefits—while staying a step ahead of risk—one team at a time.