About
I've been working in marketing for over two decades. I know the difference between 'Marketing' and 'Promotion', or 'ESOV' and 'TAM'. How come? Because I've been teaching that sh!t for a decade. As well as running an award-winning marketing agency for the past 18 years, I'm Adjunct Professor at 2 business schools, teaching marketing and behavioral science to final-year MBA students. I talk about why much of what passes for marketing fails today, and what it actually takes to move the needle.
Expertise
Marketing (I mean REAL marketing - not just the promotional cr@p that people who don't know better think marketing is), business, behavioral science (i.e. the reasons HOW and WHY people make buying decisions, rather than how they THINK they make such decisions.
Speaking Topics
Preferred Format
Video podcasts